The next time you go shopping, pay particular attention to the packaging of the products you see and purchase. Then ask yourself, what was it that made you decide on that purchase? If the packaging was part of the reason, then you will already have an understanding on the importance of product packaging.
In fact, the packaging of the products you purchase went through quite a process that required a great deal of thought and consideration related to appearance and function. It is because of the concentration of these considerations that many products are met with retail success. That is not to say that a poor package is going to be responsible for the failure of your product, but it will most certainly contribute to that failure.
You’ve heard the old saying that you only get one chance to make a good first impression, right? The very same principle applies to the packaging of consumer products.
But what makes a package stand out from those of your competitors? Here are a few things that must be factored into the packaging of any product:
- An eye-catching, attractive design (shape/color, etc.)
- Easy to open with quick access to the product contained in the package
- Information that is easy and quick to read (product name, details, how-to-use)
- Packaging that blends with current trends
- What kind of image is being projected about the product
The main thrust of product packaging comes from marketing. The way your product looks in the package and how that package looks on a store shelf will have an impact on the marketing of that product. At Prototype Monster we can create effective marketing tools for your new product and it starts with the packaging process. We design and test different types of packaging concepts in an attempt to identify what works and what doesn’t. The average consumer is a wise shopper. However, product packaging is a powerful tool used to influence shoppers in various ways. The goal is to have shoppers choose your product from a selection that also includes your competition. We can make your product packaging dynamic and functional. We can turn your product packaging into something that will set your product apart from everything else on the same shelf.
As your idea moves closer to reality, a good package design not only calls out to your customers, it can make marketing your product a lot easier when the package is well-designed. At Prototype Monster, we can design the perfect package for your product. We can address all concerns related to design and function while keeping you completely involved throughout the entire product packaging design process.
At Prototype Monster we can take your idea along that journey to reality. Product Packaging is an important step along that route. Prototype Monster is based in South Florida. We are a design and engineering firm that provides service to clients across the United States and Caribbean.